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Broadway`s Economic Contribution to New York City 2010-2011

This biennial report analyzes the economic impact of money spent in New York specifically because of Broadway - including dollars spent on mounting and running Broadway productions and maintenance of theatres; as well as monies spent by visitors to New York on Broadway related ancillary spending.
 
During the 2010-2011 season, the Broadway industry contributed $11.2 billion to the economy of New York City and supported 86,000 jobs.
 
This amount consisted of direct spending in three areas: spending by producers to produce and run shows; spending by theatre owners to maintain and renovate venues; and ancillary purchases by non-NYC residents who said that Broadway was an important reason for their trip to the city. The money that was directly spent in these areas was then re-spent in multiple subsequent rounds, until the original sums left New York City. The sum of the subsequent rounds and the original spending total the full contribution of 11.2 billion.
 
 
Broadway's Economic Impact 2010-2011

Broadway Spending

Direct Spending
(million $)

Total Impact
(million $)

Spending by Broadway Tourists

$5,942.6

$8,954.8

Show Expenses

$1,004.6

$2,221.9

Theatre Expenses

$15.2

$22.3

TOTAL

$6962.4

$11,199.1


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Broadway's Economic Contribution to NYC: 2010-2011 Season 
41 pages, illustrated with color with charts, graphs, and photos.
Published by the The Broadway League

Cover and sample page (click to enlarge):

  

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