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Broadway is one of the most powerful entertainment platforms in the world. As the industry’s official trade association, The Broadway League manages partnerships that offer you direct access to valued audiences. Special Broadway events offer you direct access to consumers through such offers as product sampling, brand integration and product placement, retail tie-ins, media, and customer entertainment.
A partnership with Broadway allows companies to access a loyal, educated and affluent fan base with an annual attendance of 30 million across North America.
Industry-wide Partnerships - As the centralized, one-point connection to the Broadway industry, we tailor sponsorship opportunities to meet your specific goals. These range from enhancing brand exposure to incenting consumers and driving sales. We offer the expertise and flexibility to develop a customized program designed to meet your needs and deliver effective results.
The Tony Awards® – Broadway theatre’s highest honors, presented each June on a nationally-televised CBS special featuring A-list Broadway and Hollywood talent. In partnership with the American Theatre Wing.
Event and Program Sponsorships – Unique, high-profile Broadway events including concerts, Kids’ Night on Broadway® (national audience development initiative), the National High School Musical Theatre Awards, Viva Broadway (Latino audiences), the Bway Zone (family engagement), and more. Brands can partner on existing assets, or work with us to create new promotional platforms.
Conferences – Showcase your company by sponsoring an event at exclusive gatherings of hundreds of top Broadway industry decision-makers (including producers, presenters, theatre operators and marketing executives) from 240 cities across the US and Canada.
Corporate Hospitality – Show your clients a great night out with dinner and a show. One-stop-shopping for your hospitality needs, plus show recommendations and dedicated concierge assistance.
Custom Corporate Entertainment - Our “Broadway Delivers” program creates unique entertainment experiences with top Broadway talent, tailored to your corporate event needs.
Charitable Tie-ins – Opportunities to include support for Broadway Cares/Equity Fights AIDS, The Actors Fund, Broadway Green Alliance, and the American Theatre Wing.
For more information, contact Director of Marketing and Business Development Jan Friedlander Svendsen.