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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org

FOR IMMEDIATE RELEASE

Broadway on Broadway To Take Place on Sunday, September 12 at 11:30am in Times Square
August 19, 2010
Annual free outdoor concert in the heart of Times Square kicks off the new Broadway season and this year's Back2Broadway Month with star performances from new shows and long-running favorites, accompanied by a live 30-piece orchestra!

PRESENTED BY
HUE LEGGINGS
and
CONTINENTAL AIRLINES

AND PROUDLY SPONSORED BY
AT&T
and
THE NEW YORK TIMES

PRODUCED BY THE BROADWAY LEAGUE
AND THE TIMES SQUARE ALLIANCE

The Broadway League and The Times Square Alliance announced today that the 19th Annual Broadway on Broadway ® free outdoor concert, presented by HUE Leggings and Continental Airlines and proudly sponsored by AT&T and The New York Times, will take place on Sunday, September 12 th at 11:30am in Times Square (entrance on 43 rd Street and Broadway). The annual free outdoor concert in the heart of Times Square, crossroads of the world, kicks off the new 2010-2011 Broadway season and this year's Back2Broadway Month with star performances from new shows and long-running favorites, accompanied by a live 30-piece orchestra!

A complete list of shows performing will be announced soon. Times Square will be “standing room only” to make room for the tens of thousands of attendees, so fans should arrive early! The festivities will stretch from 43 rd to 47 th streets. Information can be found on www.BroadwayonBroadway.com

Back2Broadway Month will celebrate Broadway overall, highlight the new season and provide added value components for consumers including free events, talkbacks, concerts, interactive activities and more.

Produced by The Broadway League and The Times Square Alliance, Broadway on Broadway is presented by HUE Leggings and Continental Airlines and proudly sponsored by AT&T and The New York Times. Additional support is provided by Theatre Development Fund and the Music Performance Fund. IMG Media, the world's largest packager and producer of sports and live event television, is producing Broadway on Broadway for the fourth time.