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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
FOR IMMEDIATE RELEASE
Broadway Welcomes Super Bowl XLVIII to Times Square
January 22, 2014
Broadway Theatres are Open! Cross Streets and Parking Garages are Open!
The Broadway Plazas Host Super Bowl Boulevard
Alternate Curtain Times During Super Bowl Week
It's Easy to See a Show!
Broadway welcomes Super Bowl attendees to Times Square with a map that clearly shows the location of Super Bowl Boulevard and informs that all cross streets are open with easy access to Broadway theatres. During Super Bowl week, Times Square will be busy, but accessible. As per the attached map, the cross streets will be open as usual to allow paths to Broadway theaters.
The Super Bowl Fan’s Guide to Broadway on Broadway.org provides special performance schedules and information during Super Bowl week.
Charlotte St. Martin, Executive Director of The Broadway League, says, “We are happy to welcome visitors from around the world to Broadway and Times Square! Our Broadway Plazas are filled with Super Bowl fun and activities, but we want to clarify and reiterate that all cross streets are open as usual, providing easy access to the theatres. To help provide information for our theatregoers, Broadway – the theatre district – is open, and we encourage our theatregoers to arrive early to enjoy the live performances taking place all over Times Square while enjoying the excitement of Super Bowl Boulevard.”
How to score tickets: Go to Broadway.org to get tickets at all price points from official ticketing sources.
Broadway Week 2-for-1 promotion will be available from January 21 through February 6, 2014; tickets to participating shows are on sale at nycgo.com/broadwayweek.
Spectators will be treated to special Broadway performances at numerous NFL sponsor and host committee events around town during the week. PepsiCo will host Super Bowl Celebration in New York City’s Winter Village at Bryant Park. A talented cast of Broadway performers has been assembled to recreate numbers from some of Broadway’s popular musicals including: Chicago, Mamma Mia!, Motown, Newsies, Pippin, and Rocky, appearing on stage throughout the day.
Broadway + Super Bowl VIP hospitality programs are available. Contact: firstname.lastname@example.org or call at 866-442-9878 (toll-free) / 646-274-0876 (NY).
About The Broadway League
The Broadway League, founded in 1930, is the national trade association for the Broadway industry. The League's 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. For more information, visit www.BroadwayLeague.com, or follow The Broadway League on Twitter @TheBwayLeague or on Facebook at www.facebook.com/BroadwayLeague. BROADWAY.ORG is the League's new official on-line headquarters for Broadway in NYC and on tour. Download the free Broadway.org mobile app foriOS orAndroid, and the free IBDB mobile app foriOS or Android.
The Broadway League annually presents the Antoinette Perry "Tony" Awards,® one of the most coveted awards in the entertainment industry, with The American Theatre Wing.
Broadway theatres are filled with an exciting array of new and classic musicals and plays, providing the perfect experience for every audience. Great seats are available at every price point and are easy to buy online, by phone, or in person at theatre box offices. It's always the perfect time to see a show. Broadway performs every day of the week at multiple curtain times to accommodate every schedule.
Elisa Shevitz, 212 703 0225, email@example.com
Erica Ryan, 212 703 0221, firstname.lastname@example.org