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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org

FOR IMMEDIATE RELEASE

KELSEY GRAMMER TO HOST BROADWAY ON BROADWAY® 2010....Sunday, September 12th at 11:30am
August 26, 2010
THE ANNUAL FREE CONCERT KICKS OFF THE 2010-2011 BROADWAY SEASON

Kelsey Grammer, Tony®-nominated star of the Tony Award-winning Broadway revival of La Cage Aux Folles and five-time Emmy Award winner, will host Broadway on Broadway 2010 (www.broadwayonbroadway.com) on Sunday, September 12 th at 11:30 a.m., it was announced today by The Broadway League and The Times Square Alliance. Presented by Hue Leggings and Continental Airlines, sponsored by The New York Times, with the official travel partner Travelocity, the annual free outdoor concert at the crossroads of the world brings together stars and performances from current and upcoming Broadway productions to celebrate the beginning of the new Broadway season.  Times Square will be a big block party with tens of thousands of attendees. This kickoff to the 2010-2011 Broadway season stretches from 43rd to 47th Streets and fans should arrive early for a good spot.

In addition to La Cage aux Folles, Kelsey Grammer has performed on Broadway in Othello and Macbeth and as Professor Henry Higgins in the New York Philharmonic's critically acclaimed concert performance of My Fair Lady.  He will host the show featuring appearances and performances by stars from upcoming productions including: The Addams Family, American Idiot, Billy Elliot The Musical, Chicago, Elf, Fela!, In the Heights, La Cage Aux Folles, The Lion King, Mamma Mia!, Memphis, Million Dollar Quartet, Priscilla Queen of the Desert, The Phantom of the Opera, Promises, Promises, Rain: A Tribute to the Beatles on Broadway, Rock of Ages, The Scottsboro Boys, West Side Story, And More! * All appearances are subject to change.

"It is an honor to be hosting this year's Broadway on Broadway,” commented Kelsey Grammer. "I love being a part of the Broadway community and I look forward to showing the Broadway fans from New York and around the world just what we have to offer. The best of times is now!”

This year's Broadway on Broadway is part of Back2Broadway Month (www.ilovenytheater.com). Back2Broadway Month celebrates Broadway overall and highlights the new season with free events, special ticket offers, great dining deals, concerts, interactive activities and more.

"How perfect is it that Tony Award-nominated actor Kelsey Grammer will be this year's Broadway on Broadway host?” said Charlotte St. Martin, Executive Director of The Broadway League. “As he demonstrates each night in La Cage Aux Folles , his charismatic talent, natural humor, perfect timing, and amazing stage presence will no doubt provide an entertaining Broadway concert.”

“We are thrilled to once again host a free concert of the best of musical theater at the Crossroads of the World,” said Tim Tompkins, President of the Times Square Alliance. “Working with great organizations, such as The Broadway League, to bring great events to Times Square and its visitors is at the center of the Alliance's mission.”

* * *

Event Sponsors
Broadway on Broadway kicks off the 2010 – 2011 Broadway season and is produced by The Broadway League and The Times Square Alliance. Broadway on Broadway is presented by HUE Leggings and Continental Airlines and sponsored by The New York Times. Additional support is provided by Theatre Development Fund and the Music Performance Trust Fund. IMG Media, the world's largest packager and producer of sports and live event television, is producing Broadway on Broadway for the fourth time.

Travelocity is the official travel sponsor of Broadway on Broadway. On Travelocity, theatergoers can plan their trip, book on Continental Airlines, take advantage of Times Square hotel deals, and buy tickets to a Broadway show.

About The Broadway League
The Broadway League, founded in 1930, is the national trade association for the Broadway industry. The League's 600-plus members include theatre owners and operators, producers, presenters, and general managers in over 240 North American cities, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. Visit Visit www.BroadwayLeague.com. Follow on Twitter @TheBwayLeague or on www.Facebook.com/BroadwayLeague.

About The Times Square Alliance
The Times Square Alliance, founded in 1992, works to improve and promote Times Square.  In addition to providing safety and sanitation services, the Alliance coordinates many major events in Times Square including New Year's Eve, manages the City's busiest Tourism Center and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues.  Visit www.TimesSquareNYC.org for more information.

About Kelsey Grammer
Kelsey Grammer received a 2010 Tony Award nomination for Best Actor in a Musical for his performance as Georges in La Cage aux Folles , in which he currently stars.Broadway: Macbeth, Othello . Concerts: Sweeney Todd at LA's Reprise Series, Henry Higgins in the New York Philharmonic's My Fair Lady . Off-Broadway: Sunday in the Park with George (Playwrights Horizons), Plenty (Public), A Month in the Country (Roundabout) and Quartermaine's Terms . Regional: Lucio in Measure for Measure , Richard II at the Mark Taper Forum in Los Angeles. TV: An initial six-episode role as Dr. Frasier Crane on "Cheers" developed into the cornerstone of Grammer's career. He continued playing the celebrated character in two additional TV series ("Wings" and "Frasier") over a span of 20 years, tying the record for longest-running television character. For the role, Grammer won four Emmy Awards, two Golden Globes and received an unparalleled 16 Emmy nominations, eight Golden Globe nominations and 16 SAG nominations. He won his fifth Emmy for Outstanding Voice-Over Performance for Sideshow Bob on "The Simpsons." He has also lent his voice to the films Toy Story 2, Anastasia and Teacher's Pet and "Father of the Pride," "Gary the Rat" and the Emmy-nominated "Animal Farm." Film: X-Men: The Last Stand, Fifteen Minutes, Down Periscope, Even Money, Fame, Crazy on the Outside and Bunyan and Babe , among others. Other TV credits include "Hank," "Back to You," "A Christmas Carol," "Benedict Arnold," "Mr. St. Nick," "Kennedy," and "George Washington." With his TV production company, Grammnet, he has produced such hit television shows as the Emmy-winning "Medium" for NBC and "The Game" and "Girlfriends" for CW. He has directed single episodes of "Everybody Hates Chris," "My Ex Life" and "Out of Practice." He directed several episodes of "Frasier.”