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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org

FOR IMMEDIATE RELEASE

MEREDITH VIEIRA KICKS OFF THE 14TH ANNUAL KIDS’ NIGHT ON BROADWAY
February 02, 2010
PLUS SPECIAL APPEARANCES BY BROADWAY KIDS CARE, CAMP BROADWAY AND IN THE HEIGHTS’ CORBIN BLEU!

KIDS’ NIGHT ON BROADWAY 2010 National Ambassador, Meredith Vieira, kicked off this year’seventwhere kids ages 6 to 18 can attend a Broadway show for free on February 2nd, 3rd, and 7th when accompanied by a full-paying adult. Vieira, journalist, television personality, game show hostess – and mother – currently co-hosts NBC’s Today and often contributes to Dateline NBC. She is the current hostess for Who Wants to Be a Millionaire.
 
Along with Meredith Vieira, Broadway performers from Broadway Kids Care (BroadwayKidsCare.com) and Camp Broadway (CampBroadway.com) made an appearance at the opening event held at Madame Tussauds New York in Times Square. Corbin Bleu, who appeared in “High School Musical” and recently debuted on Broadway in In the Heights, also made a guest appearance at the event and then led the way to the FanFest where dancers from In the Heights taught a Broadway Dance Studio.
 
KIDS’ NIGHT ON BROADWAY is an audience development program created by The Broadway League to make theatre accessible, encourage theatre as a form of family entertainment, and build larger audiences for the future. A KIDS’ NIGHT ON BROADWAY ticket includes pre-theatre parties, restaurant and parking discounts, Broadway fun and events, and more. At the theatre, all those in attendance receive a special edition Kids’ PLAYBILL entirely written by kids who love theatre, provided by Theatre Development Fund. Enhanced educational offerings including study guides, special programs, links to educational resources will be aggregated on www.KidsNightonBroadway.com (under Great Stuff) and will be updated throughout the year.
 
This year’s Kids’ Night on Broadway salutes the Broadway Green Alliance (GreenBroadway.com) for making the Great White Way more environmentally friendly and raising awareness of Broadway’s efforts to go green. This event launched Kids for BGA, (K4BGA), to encourage young audiences to become more aware of greening practices in the theatre, communities, and homes. Eco-tips for kids were given out. Working with the Natural Resources Defense Council (NRDC), the BGA is deeply committed to being a leader in environmental stewardship across all areas of the theatre industry to leave a cleaner, greener world for generations yet to come. 
 
This year’s Kids’ Night on Broadway includes performances on February 2 (eve), February 3 (eve), and February 7 (matinee and evening). Tickets are still on sale and can be purchased at KidsNightOnBroadway.com.
 
Participating shows include:
 
Broadway:
Billy Elliot The Musical, Chicago, Fela! , Hair, In The Heights, The Lion King, Mary Poppins, Mamma Mia!, Memphis, Next To Normal, The Phantom Of The Opera, Rodgers & Hammerstein's South Pacific, West Side Story, Wicked.
 
Off Broadway:
Avenue Q, Stomp.
 
PRE-THEATRE EVENTS
The free events include Broadway dance studio, Broadway karaoke, autograph alley, theatrical makeup, tattoo parlor, and more!
 
Tuesday, February 2nd
Madame Tussauds New York, 234 West 42nd Street, (btwn 7th + 8th ave.)
3:00pm – 6:00pm
 
Wednesday, February 3rd
Madame Tussauds New York
4:00pm – 7:00pm
 
Sunday, February 7th (“Tailgate party”)
Planet Hollywood 1540 Broadway (btwn 45th + 46th streets)
11:30am-1:30pm
 
NATIONWIDE EVENTS
KIDS’ NIGHT ON BROADWAY takes place in several other cities, with different shows putting their own spin on the event, on different dates throughout the year. Cities and shows include: The 101 Dalmatians Musical in Nashville, TN and East Lansing, MI; Cirque Dreams Holidaze in Memphis, TN, Grease in Charlotte, NC and Rochester, NY; Cirque Dreams Illumination in Denver, CO, Grand Rapids, MI, and Waterbury, CT;  Legally Blonde, The Musical in St. Louis, MO; The Lion King in Boston, MA, Little House on the Prairie, The Musical in Appleton, WI, Omaha, NE and Houston, TX; MAMMA MIA! in Sarasota, FL; Mary Poppins in Denver, Co; South Pacific in Houston, TX; STOMP in Little Rock, AR and Melbourne, FL; and Xanadu in Costa Mesa, CA and Sarasota,  FL.
 
To purchase tickets, find participating shows and to view the list of discounted restaurants and parking garages, theatregoers can visit KidsNightonBroadway.comTickets can also be purchased via broadwayoffers.com or ticketmaster.com or at the individual theatre box offices.
USE CODE KNOB2010. 
 
Follow Kids’ Night on Facebook athttp://www.facebook.com/KidsNightOnBroadway
 
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