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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org

FOR IMMEDIATE RELEASE

MEREDITH VIEIRA NAMED NATIONAL AMBASSADOR FOR KIDS’ NIGHT ON BROADWAY 2010
November 09, 2009
TICKETS ON SALE NOW! KIDS CAN SEE BROADWAY SHOWS FOR FREE ON: FEB. 2ND, 3RD and SUPERBOWL SUNDAY, FEB. 7TH!

The Broadway League announced today that Meredith Vieira, journalist, television personality, game show hostess – and mother – will serve as the KIDS’ NIGHT ON BROADWAY National Ambassador. She currently co-hosts NBC’s Today and often contributes to Dateline NBC. She is the current hostess for Who Wants to Be a Millionaire.
 
“I've always been a huge fan of the theater, and I have great memories of taking my kids to Broadway shows," said Meredith Vieira. "The idea of enriching the lives of children through the arts is very important to me. Experiencing Broadway is immeasurable to a child’s imagination, and I am thrilled to serve as this year’s Ambassador for Kids’ Night on Broadway!”
 
KIDS’ NIGHT ON BROADWAY is an audience development program where kids ages 6 to 18 can see Broadway shows for free when accompanied by a full-paying adult. A KIDS’ NIGHT ON BROADWAY ticket includes pre-theatre parties, restaurant discounts, parking discounts, special edition Kids’ Playbill provided by Theatre Development Fund, and educational programs.
 
The 14th annual KIDS’ NIGHT ON BROADWAY kicks off in New York City on February 2, 2010 with a pre-theatre party at Madame Tussauds New York. Kids’ Night ticket holders will experience unique theatre activities as well as the famous attraction for free! Pre-theatre events will also take place on February 3rd at Madame Tussauds New York, and festivities on February 7th will be announced soon.
 
NATIONWIDE EVENTS
KIDS’ NIGHT ON BROADWAY takes place in several other cities, with different shows putting their own spin on the event, on different dates throughout the year. Cities and shows include: The 101 Dalmatians Musical in Nashville, TN and East Lansing, MI; Cirque Dreams Holidaze in Memphis, TN, Grease in Charlotte, NC and Rochester, NY; Cirque Dreams Illumination in Denver, CO, Grand Rapids, MI, and Waterbury, CT;  Legally Blonde, The Musical in St. Louis, MO; The Lion King in Boston, MA, Little House on the Prairie, The Musical in Appleton, WI, Omaha, NE and Houston, TX; MAMMA MIA! in Sarasota, FL; Mary Poppins in Denver, Co; South Pacific in Houston, TX; STOMP in Little Rock, AR and Melbourne, FL; and Xanadu in Costa Mesa, CA and Sarasota,  FL.
 
To purchase tickets, find participating shows and to view the list of discounted restaurants and parking garages, theatregoers can visit KidsNightonBroadway.comTickets can also be purchased via broadwayoffers.com or ticketmaster.com or at the individual theatre box offices. USE CODE KNOB2010.    Visit Kids’ Night on Broadway on Facebook.
 
Photo of Meredith Vieira available upon request.
 
KIDS’ NIGHT ON BROADWAY is generously presented by The New York Times and is officially sponsored by Madame Tussauds New York, NBC4, and Theatre Development Fund. Kids’ Night on Broadway salutes the Broadway Green Alliance in helping to generate awareness for going green. Kids’ Night on Broadway welcomes Visa, the preferred card of The Broadway League.