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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org

FOR IMMEDIATE RELEASE

More Shows Added to KIDS' NIGHT ON BROADWAY - Tickets on Sale Now!
January 20, 2011
From February 6th through 10th, kids rule Broadway with show discounts, restaurant deals and special events

More event details are announced, and additional shows are on sale for the Broadway League's 15 th annual KIDS' NIGHT ON BROADWAY®, scheduled for February 6 -10, 2011. Kids' Night on Broadway is presented by the New York Times and this year's kick-off event will take place at the new Bowlmor Lanes Times Square.

Driving Miss Daisy, Lombardi, and Rain: A Tribute to the Beatles join the participating shows for this year's KIDS' NIGHT ON BROADWAY. Billy Elliot the Musical will host talkbacks with the kids after the show on Sunday, February 6th and Tuesday, February 8th evening performances.

KIDS' NIGHT ON BROADWAY is when kids ages 6 to 18 can see Broadway shows for free when accompanied by a full-paying adult. A KIDS' NIGHT ON BROADWAY ticket includes pre-theatre parties, restaurant discounts, parking discounts, special edition Kids' Night Playbill provided by PLAYBILL® and Theatre Development Fund, educational programs, and more.

“We are thrilled to have more shows join the Broadway League's 15 th Annual Kids' Night on Broadway,” said Charlotte St. Martin, Executive Director of The Broadway League. “Our Kids' Night on Broadway program continues to provide education, enrichment and entertainment to kids in New York and around the country. Research shows that kids who attend theatre are highly likely to attend theatre as adults, because there is nothing like Broadway to inspire people of all ages.”

BOWLMOR LANES TIMES SQUARE: Fun Broadway activities AND bowling!
Kids' Night on Broadway 2011 will begin with a "kick-off party" on Superbowl Sunday, February 6, 2011, at the new Bowlmor Lanes in Times Square, the ultimate in bowling, dining, and entertainment. Kids' Night on Broadway ticket holders will experience unique theatre activities as well as the chance for kids to bowl for free, alongside kid cast members from Broadway shows! The event will take place from 10:00 am -1:00 pm, located at 222 West 44 th Street (between 7 th and 8 th avenues). www.bowlmor.com/timessquare

KNOB ticket holders must present theatre tickets at the door for admission. Kids ages 6-18 will be able to bowl FOR FREE during the event. Kids must wear rubber-soled sneakers if they would like to bowl. Bowling during the event is for kids only and will be on a first-come, first-serve basis; each child will be able to bowl one game. Specially priced David Burke lunch boxes will be available.

BOWLMOR LANES OFFER FOR ALL KNOB DATES: More Bowlmor!
On February 7, 8, 9, and 10 , Bowlmor Lanes Times Square is offering one Free Half Hour of bowling with purchase of an hour of bowling for the family when a ticket or stub from a Kids' Night on Broadway participating show on those dates is presented. This offer is good until 7:00pm and valid for walk-in customers only.

For an inside look, see The Broadway Concierge gear up for KIDS' NIGHT ON BROADWAY and pre-theatre fun at Bowlmor Lanes Times Square! Watch the video here and follow BroCon, your personal guide to everything Broadway, on twitter @bwayconcierge.

MADAME TUSSAUDS NEW YORK: Kids go free!
On Tuesday, February 8, 2011 , from 3:00pm – 6:00pm, there will be a Kids' Night on Broadway Special Event at Madame Tussauds New York, located at 234 West 42nd Street, between 7th and 8th Avenues. www.nycwax.com

Kids can meet cast members from Broadway shows, participate in fun activities, and explore the amazing attraction! Admission is free for kids 18 years of age and under with the purchase of at least one full price Adult All Access Pass when Kids' Night theatre tickets are presented at admissions. Offer valid up to four free child tickets per full paying adult. Cannot be combined with other offers. Not valid for advanced purchases.

MADAME TUSSAUDS NEW YORK: Special Offer for all KNOB dates!
From February 6 to February 10, 2011 , BUY 1, GET 1 FREE. Receive one FREE All Access ticket with the purchase of one full price Adult All Access Pass when Kids' Night theater tickets are presented at admissions. Offer valid up to four free tickets, cannot be combined with other offers.

Theatregoers can visit KidsNightonBroadway.com to purchase tickets to KIDS' NIGHT ON BROADWAY to find more information, and to view the list of discounted restaurants and parking garages. Tickets can also be purchased via broadwayoffers.com or ticketmaster.com or at the individual theatre box offices. USE CODE KNOB2011.

SUPERBOWL SUNDAY, FEBRUARY 6, 2011
MONDAY, FEBRUARY 7, 2011
TUESDAY, FEBRUARY 8, 2011
WEDNESDAY, FEBRUARY 9, 2011
THURSDAY, FEBRUARY 10, 2011

Participating shows* (to date) include:

The Addams Family
American Idiot
Billy Elliot the Musical
Chicago
Driving Miss Daisy
Good People **
Jersey Boys
La Cage aux Folles
The Lion King
Lombardi
Mamma Mia!
Mary Poppins
Memphis
Million Dollar Quartet
Rain: A Tribute to the Beatles
The Phantom of the Opera
Wicked

* Subject to change, and some shows not available for all performances.
** Show in previews.

KIDS' NIGHT ON BROADWAY will also take place in multiple cities around the country, with different shows and venues putting their own spin on the event, on numerous dates throughout the year. Check www.kidsnightonbroadway.com for specific dates and locations.

KIDS' NIGHT ON BROADWAY SOUVENIR PLAYBILL: Written entirely by teens, this special educational keepsake takes a behind-the-scenes look at the creation of Broadway shows and gives voice to young theatre fans. Generously provided by PLAYBILL® and Theatre Development Fund, the Playbill is provided free of charge to all kids who attend the theatre on Kids' Night on Broadway, and is available for download at KidsNightonBroadway.com. It also contains extensive listings of theatre books, websites, and additional educational resources.

KIDS' NIGHT ON BROADWAY is generously presented by The New York Times and is officially sponsored by Bowlmor Lanes Times Square, Madame Tussauds New York, WABC-TV with generous support from PLAYBILL. Additional support provided by Theatre Development Fund, Fresh 102.7, and WNYC.