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Committee members include representatives from member facilities around the country who meet to: share best practices, ideas, trends, challenges, and strategies with industry colleagues; provide a unified “road marketing voice” for the League; help develop road marketing initiatives with the League to ensure the health of Touring Broadway and the Touring Broadway Awards; and identify solutions to ongoing road marketing challenges. The committee also organizes an annual Road Marketing Forum hosted by a League-member venue as well as “Town Hall Conference Calls” available to all League-member markets to discuss timely road marketing issues throughout the year in an open format.
Road Marketing Tumblr: Click here for a discussion of best practices, pertinent news articles, and other useful information for Marketing Directors on the Road. Enter the password: ovation.
Member participation: Open
League contact: Kendra Srebro
Krissi Diers, Co-Chair
Barb Preuss, Co-Chair
Genevieve Miller Holt