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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org


Kids' Night On Broadway 2014 Special Events Announced
January 23, 2014
National Ambassador is Tony Award® Winner Idina Menzel from Broadway's Upcoming New Musical IF/THEN

The Broadway League announces special events scheduled to take place during KIDS’ NIGHT ON BROADWAY®, Monday, February 24, 2014 to Sunday, March 2, 2014.KIDS’ NIGHT ON BROADWAY is an audience development program created by The Broadway League to make theatre accessible, encourage theatre as a form of family entertainment, and build larger audiences for the future.


Kids ages 6 to 18 can see Broadway shows for free when accompanied by a full-paying adult. A KIDS’ NIGHT ON BROADWAY ticket includes restaurant discounts, parking discounts, educational programs, and special events including: KidsVuz Broadway video contest, Schmackary’s “Official Cookie of Kids’ Night on Broadway” casting, Madam Tussauds New York all-access pass for kids, and Google+ hangouts with Broadway casts.


KidzVuz Broadway Video Contest

Kids’ Night on Broadway and KidzVuz.com are inviting kids age 6-18 to create original videos on three suggested Broadway topics. Submitted videos will be entered for a chance win all kinds of Broadway prizes, including tickets to a participating KNOB show.  Contest rules are posted on kidsnightonbroadway.com.


In the weeks leading up to Kids’ Night on Broadway, videos of cast members from some of this years’ participating shows will be posted, talking about their favorite Broadway memories and why they love Broadway!


Schmackary’s Creates the First-Ever Kids’ Night Cookie

Kids will get a chance to help decide what the Official Cookie of Kids’ Night on Broadway will be by casting a vote via Facebook from January 27th to January 31st. Then, from February 24th to March 2nd, kids can visit Schmackary’s at 362 W 45th Street to get the special Kids’ Night on Broadway cookie for free with the purchase of a regular-priced cookie (must show KNOB ticket). A sweet surprise: Broadway talent will be on hand to greet kids and sell cookies for a good cause. A portion of proceeds from each day’s event will go to the participating shows’ charities of choice.  There will also be a free Kids’ Night on Broadway activity book provided by the New York Times.


Madame Tussauds New York

Kids go for free at Madam Tussauds New York with a Free Child All Access Pass with the purchase of a Full Price Adult All Access Pass when presenting theatre tickets to a participating Kids’ Night on Broadway show.

For more information, kidsnightonbroadway.com/fans.


Hang Out with the Stars on Google+

Meet the stars and go behind the scenes with first-ever Kids’ Night on Broadway Google+ Hangout Series. During the week of Kids’ Night on Broadway, kids can participate in hangouts with cast, crew, and creative staff from this year’s participating shows. Exact date and talent to be announced soon. Updates will be found on  KidsNightonBroadway.com


IDINA MENZEL made her Broadway debut in the Pulitzer Prize-winner, Rent, for which she was nominated for a Tony Awardâ and followed that with her Tony Award-winning performance in Wicked, which she subsequently brought to London’s West End. Other New York stage work includes See What I Wanna See(Public), The Wild Party (MTC), and Hair (Encores).  She will make her highly anticipated return to the Broadway stage this March in the new musical, If/Then.  Menzel recently received rave reviews for her performance voicing Elsa, the Snow Queen, in the animated feature Frozen, in which she sings the Oscar-nominated song “Let it Go.” On film, she recreated her role of Maureen Johnson in Chris Columbus’ film version of Rent, and has appeared in movies as varied as Enchanted and Ask the Dust.  On television, Menzel recurred over multiple seasons of “Glee” and has guest-starred in numerous other shows. She starred in her own PBS special, “Barefoot at the Symphony,” with an accompanying album. Menzel recently concluded a highly successful international concert tour with a sold out performance at Carnegie Hall.  In addition to cast albums, Menzel’s prolific recording career includes solo albums: PBS Special; I Stand; Here; and Still I Can’t Be Still


In 2010, Idina Menzel founded “A Broader Way Foundation,” a not-for-profit dedicated to offering girls from urban communities an outlet for self-expression and creativity through arts-centered programs, with an emphasis on building self-esteem, developing leadership qualities and striving for personal and social achievement. Kids’ Night on Broadway is proud to salute A Broadway Way Foundation as this year’s cause-related component. Visit ABroaderWay.org for more information.


Participating shows* (to date) include:


BROADWAY: Beautiful - The Carole King Musical, The Bridges of Madison County, Bronx Bombers, Chicago, A Gentleman’s Guide to Love and Murder, Jersey Boys, Kinky Boots, The Lion King, Mamma Mia!, Matilda the Musical, Motown the Musical, Newsies, A Night with Janis Joplin, Once, The Phantom of the Opera, Pippin, Rock of Ages, Rodgers + Hammerstein's Cinderella, Wicked. OFF-BROADWAY: Avenue Q, iLuminate, Murder for Two, Stomp.

(*subject to change, and some shows not available for all performances)

Many Times Square area eateries will offer specials for Kids’ Night on Broadway ticket-holders.


Participating restaurants (to date) include:

Blue Fin, Bubba Gump Shrimp Co., Café Un Deux Trois, Casa Nonna, Ceci Italian Restaurant,Churrascaria Plataforma, Connolly’s Pub and Restaurant, Glass House Tavern, Guy’s American Kitchen and Grill, Hurley’s, Le Rivage, Matt’s Grill, Nanking Asian Fusion, Pergola Des Artistes, Playwright’s Tavern, Playwright’s Celtic Pub and Restaurant, Ruby Foos Times Square, Ruby Tuesdays, Schnipper’s, Southern Hospitality BBQ, Tasti-D-Lite, Ted’s Montana Grill,The Lambs Club, Toloache, Tony’s Di Napoli, Trattoria Tre Colori, Virgil’s Real BBQ.


KIDS’ NIGHT ON BROADWAY®, a program of The Broadway League, is generously presented by The New York Times and is officially sponsored by WABC-TV, and Official kids’ media partner, KidzVuz. Media partners are Z100, Telemundo Nueva York, and Metro-North Railroad. Additional support is provided by Madame Tussauds New York and Schmackary’s, the official cookie of Kids’ Night on Broadway.


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About The Broadway League 
The Broadway League, founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada.


For more information, visit www.BroadwayLeague.com, or follow The Broadway League on Twitter @TheBwayLeague or on Facebook at www.facebook.com/BroadwayLeague. BROADWAY.ORG is the League’s new official on-line headquarters for Broadway in NYC and on tour. Download the free Broadway.org mobile app for iOS or Android, and the free IBDB mobile app foriOS or Android.


The Broadway League annually presents the Antoinette Perry “Tony” Awards,® one of the most coveted awards in the entertainment industry, with The American Theatre Wing.


Broadway theatres are filled with an exciting array of new and classic musicals and plays, providing the perfect experience for every audience. Great seats are available at every price point and are easy to buy online, by phone, or in person at theatre box offices. It's always the perfect time to see a show. Broadway performs every day of the week at multiple curtain times to accommodate every schedule.


Press Contacts:

Elisa Shevitz, 212 703 0225, eshevitz@broadway.org

Erica Ryan, 212 703 0221, eryan@broadway.org