legal | privacy | terms | contact


Home > Press Room > Press Releases

Press Releases

<< back to news list

The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org


Viva Broadway WEST SIDE STORY Screening With Rita Moreno on Sunday, February 23, 2014
February 18, 2014
At The United Palace Of Cultural Arts Part Of "Sunday Movies At The Palace With Lin-Manuel Miranda" Series

The Broadway League’s Viva Broadway and the United Palace of Cultural Arts in Washington Heights are hosting a conversation with Rita Moreno and a screening of West Side Story. The event will take place as part of “Sunday Movies at the Palace with Lin-Manuel Miranda” on Sunday, February 23, 2014 at United Palace Theatre on 175th Street and Broadway. Doors open at 4:00pm for a 5:00pm stage show and 5:30pm screening.


This second installment of “Sunday Movies at the Palace with Lin-Manuel Miranda” features the classic retelling of “Romeo and Juliet” set in the streets of Manhattan. The 1961 film of “West Side Story” (152 minutes, in English with Spanish subtitles) is based on the Broadway musical of the same title, with a score by Leonard Bernstein and Stephen Sondheim, book by Arthur Laurents, and directed/choreographed by Jerome Robbins.


Master of Ceremonies Lin-Manuel will introduce the movie with a stage show featuring a conversation with stage and screen legend Rita Moreno, who won the Best Supporting Actress Oscar in 1962 for her performance in the film. Guests in tuxedos or gowns are welcome to a free bag of popcorn at the concession stand. The United Palace is located at 4140 Broadway New York, NY 10033 at W. 175th Street. Tickets are $10 online, $15 at the door, and $5 for children under 12 years old.


Rita Moreno is a world-renowned Puerto Rican actress and singer. She is the only Hispanic artist (among only a few performers ever) to have a won all four major annual American entertainment awards, which include an Oscar, an Emmy, a Grammy, and a Tony. In 2013, she published her autobiography, "Rita Moreno: A Memoir." This January, she received the Lifetime Achievement award for the Screen Actors Guild.


Viva Broadway is an audience development partnership with the Hispanic community, to help bridge the world of Broadway with Latino audiences around the country. The long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together, and building new careers in the theatre. There is a National Advisory Board of industry and cultural notables to help strategize and spread the word about all that Broadway has to offer this growing and vibrant community. 


This event is generously supported by The United Palace of Cultural Arts and The Paramount Hotel.



# # #


About The Broadway League

The Broadway League, founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. For more information, visitwww.BroadwayLeague.com, or follow The Broadway League on Twitter @TheBwayLeague or on Facebook at www.facebook.com/BroadwayLeague. BROADWAY.ORGis the League’s new official on-line headquarters for Broadway in NYC and on tour. Download the free Broadway.org mobile app for iOS or Android, and the free IBDB mobile app for iOS or Android.


Broadway theatres are filled with an exciting array of new and classic musicals and plays, providing the perfect experience for every audience. Great seats are available at every price point and are easy to buy online, by phone, or in person at theatre box offices. It's always the perfect time to see a show. Broadway performs every day of the week at multiple curtain times to accommodate every schedule. The Broadway League annually presents the Antoinette Perry “Tony” Awards,® one of the most coveted awards in the entertainment industry, with The American Theatre Wing.


About the United Palace of Cultural Arts (UPCA)

A nonprofit cultural arts center, the United Palace also houses the United Palace Cathedral and United Palace Theatre. The organization’s mission is to ensure that Northern Manhattan continues to be positively transformed by arts and culture, engaging youth and community members in programs dedicated to the performing and visual arts.  Programming highlights local artists as well as those from around the world. For more information, visit http://unitedpalace.org/upca. Follow the UPCA on Facebook at https://www.facebook.com/UPCAnyc or on Twitter at https://twitter.com/uparts_nyc.


About the Paramount Hotel

The Paramount Hotel in New York’s Theater District is in the midst of an exciting revival after a $40 million renovation. The landmark property first opened in 1928, and is one of the very few hotels designed and built by prolific theater architect Thomas W. Lamb. The hotel’s aesthetic combines its art-deco heritage with modern design, creating a sexy urban atmosphere that embodies old New York glamour. Such rich history makes it a rare Times Square hotel with a soul. Paramount’s transformation was completed with the redevelopment of Diamond Horseshoe, which was first opened by eccentric theater impresario Billy Rose in 1938. The supper club was known for dinner theaters, vaudeville-style reviews, and a chorus of showgirls called “Billy Rose’s long-stemmed beauties.” Closed to the public for over 50 years, the Diamond Horseshoe has re-opened with an extraordinary production called Queen of the Night, a fusion of theater, music, circus, cuisine, design, and nightlife that welcomes guests into a wholly interactive entertainment experience including a full sit-down dinner



Press Contacts:

Elisa Shevitz, 212 703 0225, eshevitz@broadway.org

Erica Ryan, 212 703 0221, eryan@broadway.org