February 27, 2018 - The Broadway League is pleased to announce that www.Families.Broadway is now live. This new area of the Broadway League’s consumer website will provide news and updates about special family offers, unique in-theatre experiences, giveaways and more at Broadway shows. Offers and events will change throughout the year, giving families many options to choose from when planning a trip to Broadway.
“Last season we saw a record attendance for kids and teens in the theatres and for good reason. Broadway has never offered more for families with opportunities like Kids’ Night on Broadway, Broadway Week and Broadway Bridges. Families.Broadway is our way of extending the spirit of these programs throughout the season,” said Charlotte St. Martin, President of the Broadway League. “We’re excited to provide more opportunities for families to enjoy the magic of live theatre together and experience the wonderful variety of shows available on Broadway.”
Developed as a convenient resource to help all families expand their theatregoing experiences, Families.Broadway not only provides information about family pricing and offers but also lists the extra experiences that are available at select performances. These special programs are designed to complement each show and create lasting memories for those attending. Programs include talk backs, musical demonstrations with Broadway teaching artists, workshops, and more. Families.Broadway also features parking deals at Icon Parking.
In the 2016 – 2017 season, attendance by theatregoers under 18 years old was 1.65 million. There were another 1.62 million admissions by theatregoers aged 18–24. Together this represents 25 percent of the audience. To date 18 new productions have opened in the 2017-2018 season. These productions join 17 long-running shows currently playing. In the spring, 15 more shows are scheduled to open with more expected to announce.