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Commercial Theater Institute Announces 2017 - 2018 season

Tom Viertel, Executive Director of Commercial Theater Institute (CTI), has announced the 2017 - 2018 season which so far will include a 14-week in-depth program that explores producing; a 3-day intensive introduction to producing; and workshops on specialized topics. CTI is the theatre industry’s leading training and professional development program and features over 100 of the most distinguished industry professionals as lecturers and panelists including many Tony Award®- winning producers.

“Someone once said, ’If you love your job, you’ll never work a day in your life’.  If Broadway is your passion and you’re excited by the idea of making a career on the business side of the Great White Way, CTI may be the gateway to your future,” said Mr. Viertel. “CTI’s courses are taught by working professionals, including successful Broadway producers, theater owners and executives from the many companies that work together to make Broadway’s hits.  CTI courses focus on developing practical skills and on the big ideas that shape Broadway theater.”

“The CTI program has a proven record of alumni who have become some of the most influential and successful commercial producers working on Broadway today,” saidCharlotte St. Martin, President of The Broadway League. “This program provides participants with networking opportunities and access to leaders in the industry that can help move careers forward.”

“This is an exciting year for participants in CTI,” said Victoria Bailey, TDF’s Executive Director.  “Tom has created a series of first-rate programs and has cast them with the field’s most innovative and successful practitioners, thus providing participants with wonderful opportunities for learning and community building.”

For details and schedules of all CTI programs, call 212.586.1109 or visitwww.commercialtheaterinstitute.com 

Follow on Twitter @CTIPrograms and facebook.com/CommercialTheaterInstitute.



The 14-Week Program: Advanced Topics for Commercial Producers and Managers

Course begins Monday, January 22nd (Applications due Monday, December 11th)

This discussion-based and interactive course introduces cutting-edge developments in commercial theater, provides a well-rounded understanding of the ins-and-outs of producing, and offers indispensable networking opportunities. By nomination from member of the professional theater community working in theatre management. Limited to 27 participants.

Marketing Seminar

Thursday, February 8th & Friday, February 9th

This two-day course explores all the elements of an integrated marketing plan — traditional advertising, marketing and press, digital advertising, and social media. It offers a state-of-the-art understanding of how to sell a Broadway show. One-day and two-day pricing is available.

The 3-Day Intensive

Friday, March 9th-Sunday, March 11th

A comprehensive education in commercial theater producing with presentations and panels led by some of Broadway’s most acclaimed producers, general managers, creative teams, entertainment attorneys, marketing executives, and press representatives. Sessions examine case histories, budgets, sample agreements, and marketing strategies, illuminating the many aspects of an ever-evolving business. Includes evening cocktail event and networking with theater professionals, Broadway hit-makers and fellow early-career producers.

Legal Aspects of Producing (CLE)

Wednesday, March 28th & Thursday, March 29th

The Entertainment Arts and Sports Law Section of the New York State Bar Association, in collaboration with CTI, will host the annual intensive CLE seminar. Covers the basics from acquiring rights, investor fundamentals, agreements in the not-for-profit world, and international licensing, as well as specific case studies for examples of successes and challenges.

Small Productions

Friday, April 20th

Inspired by feedback received from CTI participants, this course will explore how and where to mount a small production, how to find the resources to make tiny budgets go far, and how to find an audience – perfect for producers, writers, and actors looking to kick start their careers.

The O’Neill Summer Intensive

Wednesday, July 11th-Friday, July 13th

A three-day, hands-on intensive program where teams develop plans for a selection of plays and musicals at the O’Neill Summer Conferences. The curriculum and setting provide a unique opportunity to interact with the O’Neill’s renowned artistic community and part of the development process at the O’Neill’s beautiful campus on the Connecticut shore. The program will be led by Tom Viertel — CTI Executive Director, O’Neill Board Chair, and Tony Award-winning Broadway Producer — along with an all-star faculty from the New York theater community. Admission is limited to 18 participants.