This login is for members of The Broadway League, who are primarily theatre owners and operators, producers, presenters, and general managers in North American cities, as well as suppliers of goods and services to the commercial theatre industry.
Consumers looking for ticketing accounts should contact directly the theatre where your account is held.
The Broadway League is the clearinghouse for information on the business, demographics, and economic impact of Broadway theatre throughout North America.
The League compiles various statistics and publishes extensive reports on a number of topics. For brief excerpts from recently published reports, click on the links below.
PDF versions of the reports are available for purchase. Order copies here.
The Demographics of the Broadway Audience
The Demographics of the Broadway Audience 2018-2019 is a profile of the audience at Broadway shows from June 2018 through May 2019. It is the twenty-second annual report in our series, analyzing the composition of the audience today in comparison to past years and attempting to note trends for the future. The report includes information regarding the demographics, ticket purchasing habits, and consumer preferences of the Broadway theatregoer.
50 pages, illustrated with color charts and graphs. Published November, 2019.
Broadway's Economic Contribution to New York City
This biennial report analyzes the economic impact of money spent in New York specifically because of Broadway - including dollars spent on mounting and running Broadway productions and maintenance of theatres; as well as monies spent by visitors to New York on Broadway related ancillary spending.
During the 2018-2019 season, the Broadway industry contributed $14.7 billion to the economy of New York City and supported 96,900 jobs.
This amount consisted of direct spending in three areas: spending by producers to produce and run shows; spending by theatre owners to maintain and renovate venues; and ancillary purchases by "Broadway Tourists" (defined as non-NYC residents who said that Broadway was a very important reason for their coming to New York City). The money that was directly spent in these areas was then re-spent in multiple subsequent rounds, until the original sums left New York City. The sum of the subsequent rounds and the original spending total the full contribution of $14.7 billion.
45 pages, illustrated with color with charts, graphs, and photos.
The Audience for Touring Broadway
62 pages, illustrated with color charts and graphs, published February 2019.
The Economic Impact of Touring Broadway
31 pages, illustrated with color with charts, graphs, and photos.
Published June 2019, revised August 2020