The Broadway League Foundation Inc. acts as The Broadway League's charitable foundation. Its mission is to enlighten and increase the public's knowledge, appreciation and awareness of the theatrical arts and to provide a forum for the discussion of issues relating to the preservation and promotion of live theatre as a vital and culturally significant artistic medium by such means as shall be charitable in nature.
Known previously as Celebrate Broadway Preservation Fund, Inc., the Foundation launched in June 1993 to mark the 100th anniversary of the opening of the first legitimate theatre on 42nd Street in what is now the Times Square Theatre District. Since then the Foundation has supported a number of projects to help preserve Broadway's heritage and expose new audiences to Broadway theatre. Its initiatives have included:
- The Broadway League's Family First Nights® program, which helps financially at-risk families attend Broadway theatre together on a regular basis. The program promotes theatre-going as a lifelong activity and educates children about non-performance theatrical job opportunities. Launched in New York City in 2005, the program has also expanded into key cities across the United States.
- The Jimmy Awards®/The National High School Musical Theatre Awards® (NHSMTA®) was established in 2009 to elevate the importance of theatre arts education in schools and reward excellence in student performance. The program impacts over 100,000 students annually who participate in high school musical theatre competitions sponsored by over forty professional theatres throughout the U.S.
- The Broadway Speakers Bureau® distance learning program, which educates students about non-performance careers through panels held in high schools, colleges and universities, to guarantee the long-term health of the theatrical community.
- Recognizing significant contributions to arts and education through the Schoenfeld Vision for Arts in Education Award:
- The second award recognized James M. Nederlander's contribution by forming The National High School Musical Theatre Awards, which inspire future generations and celebrate outstanding student performance and excellence in theatre arts education in high schools across the U.S.
- The inaugural award recognized Gerald Schoenfeld and Joel Klein for their respective contributions to arts education in New York City public schools.
- The Second American Congress of Theatre ("ACT II") held at Harvard University in 2000 in conjunction with Theatre Communications Group, which explored the relationship between commercial producers and not-for-profit theatre.
- The Broadway community's combined efforts, together with the President's Committee of the Arts and Humanities and the Smithsonian Institution, to assist in preserving the arts and cultural heritage of Haiti following the 2010 earthquake.
- "Broadway Meets Country," a benefit concert held in 2005, which celebrated the similarity and universality of these two genres while generating over $100,000 for the Actors Fund of America and the American Red Cross Disaster Relief Fund in the wake of Hurricane Katrina.
- Partnering with 5000 Broadway Productions and United Palace of Cultural Arts to present In the Heights: In Concert as part of the League's Viva Broadway initiative, whose goal is to build bridges between Broadway and the Latino community. This one-night-only concert held in February 2013 celebrated the 2008 Tony Award®-winning Best Musical on the fifth anniversary of its Broadway opening. The concert brought the original cast of In the Heights to Washington Heights where they performed the show in the very neighborhood it celebrated. Proceeds from the event benefitted The League's Family First Nights program and the Northern Manhattan Arts Alliance.
- Gloria Estefan & Miami Sound Machine: A Benefit Concert for Viva Broadway , which raised funds for Family First Nights and awareness of the Viva Broadway initiative. The concert took place on September 14, 2015 at Broadway’s Minskoff Theatre.
The Foundation has received support by numerous organizations including the New York State Department of Economic Development, Theatre Development Fund, New York City Convention and Visitors Bureau, the U.S. Postal Service, Federated Department Stores Foundation, Lehman Bros., Time Warner Inc., Bloomberg LP and the Edith Meiser Foundation.
The President of The Broadway League Foundation is Al Nocciolino; the Vice President is Charlotte St. Martin; the Secretary/Treasurer is David Richards.
For information on tax deductible giving opportunities contact Charlotte St. Martin, President of The Broadway League, or Cheri Phillips, Director of Finance and Administration for The Broadway League.
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The Foundation is a corporation organized under the Not-for-Profit Corporation Law of the State of New York, the purposes of which are exclusively charitable as defined in Section 501(c)(3) of the Internal Revenue Code of 1986.
Copies of the Foundation's financial statements are available on request.