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Press Resources
Press Releases

19
Sep

The League of American Theatres and Producers and Allstate Invite Broadway Fans to Drive Into The New Fall Season With an Exciting New Theatre and Travel Sweepstakes

(New York, September 19, 2006) The League of American Theatres and Producers, Inc. and Allstate have teamed up to announce an exciting promotion for Your Choice Auto Insurance. Beginning this week, when New Yorkers request an insurance quote for Your Choice Auto at any of the over 500 Allstate dealerships throughout New York, they will automatically be entered in a Broadway sweepstakes. Prizes include Broadway show tickets, a Broadway weekend in New York and a trip for 4 to London. Getaway trips include hotel, air travel and theatre tickets. The sweepstakes will continue through October and prizes will be awarded weekly to winners with the drawing for the London weekend package to be held at the end of October.

Your Choice Auto insurance is a unique product that provides drivers with flexibility and choice in coverage. It provides accident forgiveness so rates will not go up just because of an accident; a safe driving bonus of up to 5% off a renewal for every 6 months of safe driving; a deductible reward of $100 the day you sign up and again for every year without an accident (up to $500); and new car replacement in case a car is totaled.

"We are always looking for new and different ways to elevate the Allstate brand," said New York Regional Marketing Manager Jaime Morales. "We are proud of this partnership and look forward to the campaign."

“We are delighted to welcome Allstate as a new League sponsor,” commented Charlotte St. Martin, Executive Director of The League of American Theatres and Producers, Inc. “We thank Allstate for bringing Broadway to their many current and future customers and look forward to developing this new partnership.”

To promote the sweepstakes, the League and Allstate have partnered with Clear Channel radio stations WLTW, WAXQ, WHTZ, WKTU to encourage people to enter the sweepstakes through Allstate’s website - www.allstate.com.


The League of American Theatres and Producers, Inc.

The League of American Theatres and Producers, Inc., created in 1930 is the official trade association for the commercial theatre industry. The League’s 600-plus members include theatre owners and operators, producers, presenters, and general managers in more than 240 cities across North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to almost 30 million people in New York and across the US and Canada.

The Allstate Corporation

Now celebrating the 75th anniversary of the founding of Allstate Insurance Company, The Allstate Corporation is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,100 exclusive agencies and financial professionals in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate®. EncompassSM and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.