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The Demographics of the Broadway Audience 2014-2015

Introduction

The Demographics of the Broadway Audience 2014-2015 is a profile of the audience at Broadway shows from June 2014 through June 2015. It is the eighteenth annual report in our series, analyzing the composition of the audience today in comparison to past years and attempting to note trends for the future. The report includes information regarding the demographics, ticket purchasing habits, and consumer preferences of the Broadway theatregoer.

From the Executive Summary

  • In the 2014–2015 season, there were a record breaking 13.1 million admissions to Broadway shows. Approximately two-thirds of those were made by tourists: 49% from the United States (but outside New York City and its suburbs) and 18% from other countries.
  • Sixty-eight percent of the audiences were female.
  • The average age of the Broadway theatregoer was 44 years.
  • Almost eighty percent of all tickets were purchased by Caucasian theatregoers.
  • Of theatregoers over 25 years old, 78% had completed college and 39% had earned a graduate degree.
  • The average Broadway theatregoer reported attending 4 shows in the previous 12 months. The group of devoted fans who attended 15 or more performances comprised less than 5.6% of the audience, but accounted for 32% of all tickets (4.2 million admissions).
  • Playgoers tended to be more frequent theatregoers than musical attendees. The typical straight-play attendee saw eight shows in the past year; the musical attendee, four.
  • For musical attendees, personal recommendation was the most influential factor in show selection. Playgoers cited a specific performer as the greatest lure.
  • The most popular sources for theatre information were Broadway.com, Ticketmaster.com, and the New York Times.
  • Over one-half of the respondents said they purchased their tickets online.
  • The average reported date of ticket purchase for a Broadway show was 36 days before the performance.

The Demographics of the Broadway Audience 2014-2015

45 pages, illustrated with color charts, graphs, and photos. Published January, 2016
The Broadway League

Sample Cover and Page from Report (click to enlarge):


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