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*PHOTOS AVAILABLE UPON REQUEST
THE LEAGUE OF AMERICAN THEATRES AND PRODUCERS
AND THE TIMES SQUARE ALLIANCE PRESENT THE ANNUAL
FREE CONCERT KICKING OFF THE 2007-2008 BROADWAY SEASON
SUNDAY SEPTEMBER 16, 11:30 A.M.
TIMES SQUARE, NEW YORK
THIS YEAR’S EVENT HONORS BROADWAY FANS WITH THE NEW
BROADWAY’S BIGGEST FAN COMPETITION AND THE
BROADWAY FAN ZONE
(New York, NY – August 6, 2007) – The League of American Theatres and Producers and The Times Square Alliance presents the 16th Annual Broadway on Broadway on Sunday, September 16 at 11:30 a.m. The annual free outdoor concert brings together stars and performances from current Broadway productions to celebrate the beginning of the new season.
Broadway on Broadway features performances and appearances by cast members from Broadway’s most popular musicals and plays, including recent Tony Award® winners and nominees. Participating shows will be announced soon. The event features a grand finale with a rain of confetti. Fans should arrive early for a good spot in the 50,000-plus crowd.
Broadway fans will have the spotlight at this year's concert, which, for the first time ever, will feature the Broadway’s Biggest Fan competition. Fans can submit a (60) second video showing why they are Broadway’s biggest fan. The winning videos will be broadcast on a jumbo screen in Times Square in-front of a crowd of thousands.
Broadway Fan Zone will also make its debut this year, giving fans an opportunity to enjoy the concert from a VIP area right near the stage. An up-close and personal standing room section will be made available to the first 100 fans that arrive dressed as their favorite Broadway character. Log on to www.BroadwayOnBroadway.com and www.BroadwaysBiggestFan.com for more information.
Broadway’s Biggest Fan Entry Details
ARE YOU BROADWAY’S BIGGEST FAN? For the first time ever, Broadway theatre-lovers are invited to submit (60) second videos showing why they are Broadway’s Biggest Fan. Entries will be accepted from now until August 20, and the finalists will be judged online by fans based on creativity, originality, and passion for Broadway. Three finalists will be flown to New York City with a guest, put up in a Times Square Hotel, and receive 2 tickets to a Broadway show and 2 VIP On-Stage tickets to Broadway on Broadway. Their videos will be shown in front of the 50,000-plus fans that will choose the 1st place winner by showing their enthusiasm for their favorite video. Complete rules and regulations can be found on www.BroadwaysBiggestFan.com.
VOTING for Broadway’s Biggest Fan begins online at www.BroadwaysBiggestFan.com on August 27, 2007. Voters will automatically be entered to win an exciting Broadway memorabilia prize package.
Broadway on Broadway kicks off the 2007 – 2008 Broadway season and is produced by The League of American Theatres and Producers and The Times Square Alliance. Broadway on Broadway is presented by Continental Airlines. The official sponsor is The New York Times. Additional support is provided by Theatre Development Fund and Madame Tussauds, with special thanks to Broadway Previews.
About The League of American Theatres and Producers
The League of American Theatres and Producers, Inc., founded in 1930 as the League of New York Theatres and operating under the “Live Broadway” trademark, is the national trade association for the Broadway industry. The League’s 600-plus members include theatre owners and operators, producers, presenters, and general managers in 240 North American cities, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and across the U.S. and Canada. Visit our website at www.livebroadway.com.
About The Times Square Alliance
The Times Square Alliance, a not-for-profit 501(c)(3) organization founded in 1992, works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. In addition to providing core neighborhood services with its Public Safety Officers and Sanitation Associates, the Alliance promotes local businesses; encourages economic development and public improvements; co-coordinates numerous major events in Times Square (including the annual New Year's Eve and Broadway on Broadway celebrations); manages the Times Square Information Center; and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues. The Alliance's district covers most of the territory from 40th Street to 53rd Street between 6th and 8th Avenues, as well as Restaurant Row (46th Street between 8th and 9th Avenue). Visit www.timessquarenyc.org for more information.
Press Credentials & Contacts:
Alan Cohen/Erica Ryan/Amy Steinhaus, Communications, League of American Theatres and Producers, Inc. (212) 703-0225, (917) 533-9050 - cell, firstname.lastname@example.org
Lori Raimondo, VP of Marketing, Times Square Alliance
Minerva Martinez, Communications, Times Square Alliance